Located in the middle of the Jesce industrial district, there is Domar industrial plant.

Starting its activity in 1996, Domar is currently placed on a surface of around 12.000 square meters. It projects, produces and distributes mudguards, mud-flaps and assembling elements for industrial vehicles developed thanks to accurate technological studies, continuous researches on materials and proper application of several innovations, guaranteed by certifications such as Iso 9001.

During the first years of its activity, the company had been devoting itself to the production of metal mudguards, a requirement of the Italian market at that time. After around four years activity, following the recent trends of north-European leading companies in the field ( Scandinavian Countries, England and Germany), started the production of mudguards in plastic.

The headways achieved by Domar in the field are continuous, year by year. Competitors are first reached, than overtaken considerably thanks to a growth that is the result of an accurate planning focused on new technologies, high automatization, continuous training, short terms of deliveries and to the design. The mission of Domar designers consists in creating products that safeguard the safety of the users on the road and that express a perfect balance between vigour and elegance with attention to materials, costs, handiness and performances.

Today Domar brand is stronger thanks to relevant part of market gained from competitors. Numerous body-builders and constant participation to the most important exhibitions in the world (Italy, Germany, France, Asia, Australia) can prove it. By now, an high number of customers all around the world uses Domar products ( referring to Italian market esteems show 80-90% of vehicles).

Domar: your safety on the road.

THE VALUE OF A BRAND

Some time ago, during a fair, a customer i have known for years asked me what were the meaning of the word Domar, our brand. Sometimes apparently simple questions let us reflect on what we do every day. I reminded to my friend, and above all to myself, that Domar is the acronym of two names: Domenico and Maria, my parents.
Recalling them, simple and pure persons as well times, let me understand, beyond nostalgia, that when this company was constituted it was not only dedicated to my parents but also it underlined their teaching. They educated me to value my engagement to respect my customers.

Nowdays, with more competitive business strategies, that teaching never fails and our work process still tends to exalt persons and our product that, keeping centre of any activity and daily engagement, must be meant as a superior quality element.

Antonio Lorusso